Skip to content Skip to navigation
Resources About MyPortal Login
Edit Entry
  • English (US)
  • Español (MX)
FANUC Logo

Product Family

Robot
Robot
CNC
CNC
ROBODRILL
ROBODRILL
ROBOCUT ROBOSHOT Software Accessories

Explore Solutions

Physical AI
AI-powered automation
Innovation Lab
Custom solutions
Case Studies
Customer stories

By Application

All Applications
Arc Welding Assembly Dispensing & Sealing Inspection Laser Applications Laser Cutting Machine Tending Material Handling Material Removal Painting Palletizing Picking & Packaging Spot Welding Welding Welding Cobot

By Industry

All Industries
Aerospace Agriculture Alternative Energy Automotive Composites Construction Consumer Goods Die Cast, Foundry & Mold Electric Vehicles Electronics Fabricated Metals Food & Beverage Glass Job Shops Medical Device Oil & Gas Paper & Printing Pharmaceutical Plastics Warehousing White Goods Woodworking

By Audience

School Solutions
School Solutions
Student Solutions
Student Solutions
Workforce Training
Workforce Training
Education Sales Education Partners

Programs & Initiatives

Join the Automation Generation
Education and career videos
NOCTI Certifications
National certification programs
Scholarships
FANUC scholarship programs

Robot

Robot System Integrators
Robot System Integrators
FANUC Authorized System Integrators design, build, and support custom robotic systems with cross-industry expertise and local support backed by FANUC standards.
Ready to Go Solutions
Ready to Go Solutions
Ready-to-deploy robot solutions that are easy to set up, and ideal for small and mid-size manufacturers.
Automation Evaluation
Automation Evaluation
Not sure where to start? Contact a FANUC Expert today to help find a robot solution tailored to your application and production goals.

CNC

CNC System Integrators
CNC System Integrators
Work with a FANUC Authorized CNC integrator to build or upgrade your machining systems with expert local support and proven FANUC technology.
CNC Retrofit Providers
CNC Retrofit Providers
Modernize existing machine tools with the latest FANUC CNC controls. Extend machine life and boost productivity at a fraction of new equipment costs.
Machining Evaluation
Machining Evaluation
Contact a FANUC Expert today to help find a CNC solution tailored to your application and production goals.

ROBOMACHINE

ROBODRILL
ROBODRILL
High-speed, high-precision vertical machining centers built for demanding production environments with industry-leading reliability.
ROBOSHOT
ROBOSHOT
All-electric injection molding machines delivering superior precision, repeatability, and energy efficiency for plastics manufacturing.
ROBOCUT
ROBOCUT
Wire EDM machines offering exceptional cutting accuracy and surface finish for complex part geometries in tool and die applications.

By Product

CNC Support
CNC Support
Robot Support
Robot Support
ROBODRILL Support
ROBODRILL Support
Training
Training

Support Services

Tech Transfer
Video tutorials
MyPortal
Customer portal
Contact
Robot CNC ROBODRILL ROBOCUT ROBOSHOT Software Explore all Products →
By Application By Industry Physical AI Innovation Lab Case Studies Physical AI ROS 2 Driver Explore all Solutions →
Solutions for Schools Solutions for Students Education Sales FANUC Academy Partners Scholarships Join the Automation Generation NOCTI Certifications Explore all Education →
Robotics Authorized System Integrators Ready to Go Solutions Automation Evaluation Authorized CNC System Integrators Retrofit Solutions Machining Evaluation Explore all How to Buy →
CNC Support Robot Support ROBODRILL Support FANUC Academy Tech Transfer Videos MyPortal Customer Portal Explore all Support →
About FANUC America Articles Case Studies Events Newsroom Product Brochures Explore all Resources →
Contact
FANUC Logo
  1. Home
  2. ›
  3. Case Studies
  4. ›
  5. FANUC Cobot Allows Potato Producer to Overcome Labor Shortage

FANUC Cobot Allows Potato Producer to Overcome Labor Shortage

Magic Valley Produce of Paul, ID, a leading potato producer for 60 years, turned to WeAssistBots to automate palletizing cases despite limited floor space.

Solution By
WeAssistBots
WeAssistBots
Published
February 27, 2024
Last Updated October 8, 2026
Share Facebook X LinkedIn Email Copied link
A green FANUC robotic arm with a metal clamp gripper lifting a boxed case of Wada Farms ‘Big Joe’s Chippers’ fries and chips from a stack in a warehouse.

Challenges

01

Labor shortage in rural Idaho

02

Limited floorspace in the palletizing area

03

Ability to lift 52.5-pound cases

04

Handle unique two-piece boxes with loose lids

Results

Proven technology 5

Automated solution offsets the labor shortage.

Product range 2

FANUC CR-35iB cobot using two robust OnRobot grippers easily palletizes 52.5-pound cases.

Quality improvement 1

Cobot’s small installation footprint and large work envelope accommodates tight space.

Optimization 5

Ensures precise and efficient handling of potatoes.

A green FANUC robotic arm with a metal clamp gripper lifting a boxed case of Wada Farms ‘Big Joe’s Chippers’ fries and chips from a stack in a warehouse.

Story

Magic Valley Produce, based in Paul, ID has been a leading supplier of potatoes since 1964. Challenged by a shortage of available labor in their palletizing area, the company began investigating the possibility of automation. With very limited floorspace, there wasn’t enough room to use traditional industrial robots that would typically require safety fencing. In addition, Magic Valley felt that cobots would not have the lifting power to handle their 52.5-pound boxes of potatoes. Perhaps the biggest challenge was how the robot could lift the two-piece boxes. Since the lid was not secured, it would be impossible to use a standard vacuum gripper.

Magic Valley turned to WeAssistBots, a FANUC Authorized System Integrator, to help them design a palletizing system to fit their needs.

WeAssistBots immediately took an innovative approach and selected a FANUC CR-35iB cobot. The CR-35iB can lift up to 35 kg and offers a long 1831 mm reach. The combination of a small installation footprint and large work envelope is a perfect solution. The application stacks two pallets from floor to ceiling on either side of the cobot, taking less space than having workers in the area.

The cobot is equipped with two OnRobot 2FGP20 electric finger grippers. Each gripper is capable of handling 20kg, so using two ensures more than enough power to handle the boxes of potatoes. In addition, the grippers have metal plates with curved fingers on one side, allowing the cobot to tuck the grippers’ fingers under the bottom of each box before lifting it.

Today, the palletizing system is meeting Magic Valley’s throughput requirements and have reduced the need to hire additional people for palletizing.

Dean gibson quote
"

Fortunately, with the FANUC cobot and the Onrobot gripper, we have found something that’s really worked well for us.

Dean Gibson Co-Owner and Controller – Magic Valley Produce

FANUC Products Used

A green FANUC CR-35iB collaborative robot arm with a black base, shown in a curved, extended pose against a plain white background.
Collaborative

CR-35iB

The CR-35iB cobot lifts up to 50kg with a compact footprint, advanced sensors, and easy programming — ideal for tight spaces and heavy-duty tasks.

Max Payload:
50 kg
Reach:
1643 mm
View CR-35iB
FANUC Authorized System Integrator

WeAssistBots

WeAssistBots, LLC is a FANUC Authorized System Integrator based in Boise, ID. Whether the robotic application is large or small, WeAssist’s team of robotic experts can provide the correct solution and assistance to ensure the job is done right. A combination of application expertise with robots, cobots and other automation technologies allows WeAssist to efficiently solve a wide range of applications.

Visit Website
WeAssistBots
End User

About Magic Valley Produce

Magic Valley Produce, Inc. is a family owned and operated potato farm and fresh pack facility founded in 1964 by the Delis Family. The family farming and packing operation grows Idaho potatoes for the fresh market, grown in Idaho’s Magic Valley. The company washes, grades, sizes and packs Delish Brand Idaho potatoes in their packing facility in Paul, Idaho, and distributes them to retail and foodservice outlets throughout the USA and Canada.

Visit Website
Start Your Journey

Ready to Get Started?

Tell us about your project and a FANUC specialist will be in touch.

Name
Address

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Support, Parts & Service

Service, parts, and technical support for existing equipment.

  • CNC Support
  • CNC Parts & Repair
  • Robot Technical Support
  • Robot Parts & Repair
  • ROBOMACHINE Support
  • ROBOMACHINE Parts

Give Us a Call

We're here to help.

888-FANUC-US

Products

  • Robot
  • Cobots
  • CNC
  • ROBODRILL
  • CRX Cobot
  • ROBOCUT
  • ROBOSHOT

Solutions

  • Applications
  • Industries
  • Case Studies
  • Innovation Lab
  • Physical AI
  • ROS 2 Driver

Education

  • Solutions for Students
  • Solutions for Schools
  • Education Sales
  • Scholarships

Integrators

  • Find a FANUC Authorized System Integrator
  • Authorized CNC System Integrators

Support

  • CNC
  • Robot
  • ROBODRILL
  • Training
  • MyPortal
  • Tech Transfer

Resources

  • Events
  • Newsroom
  • Press Releases
  • Articles
  • Product Brochures

Company Overview

  • Locations
  • Careers
  • Quality Awards
  • Sustainability
  • ESG Reports
  • Contact Us
FANUC Logo FANUC America Corporation | Copyright © 1987-2026. All Rights Reserved. | Terms of Use | Privacy Policy | Newsletter |