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  5. FloraCraft Automates Packaging Lines with Robots for Faster Growth

FloraCraft Automates Packaging Lines with Robots for Faster Growth

FloraCraft improved packaging efficiency and reduced costs by integrating FANUC robotics and ProMach equipment through Brenton.

Solution By
Brenton
Brenton
Published
June 29, 2023
Last Updated October 2, 2026
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Brenton Video courtesy of Brenton
A yellow robotic palletizing arm behind safety fencing, stacking boxes into tall pallet columns next to a conveyor roller line in a warehouse.
QR code to view the full case study

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https://www.fanucamerica.com/case-studies/floracraft-automates-packaging-lines-with-robots-for-faster-growth

Challenges

01

Automating two packaging lines to effectively pack smaller, lightweight foam products.

02

Achieving higher throughput with the existing manual packing process was difficult due to space limitations at the packing station.

03

Required flexibility to handle multiple shapes and case packs.

Results

Proven technology 8

Met customers’ needs and expanded customer base into the future

Product range 4

Higher production efficiency and improved ergonomics

Quality improvement 3

Flexible solutions to efficiently handle products of varying sizes and shapes

A yellow robotic palletizing arm behind safety fencing, stacking boxes into tall pallet columns next to a conveyor roller line in a warehouse.

Story

Brenton integrated a FANUC M-3iA/6S delta robot which picks products from a conveyor and places them on an adjoining table where a FANUC LR Mate 200iD/7L robot packs the products into cases. Next, boxes are sealed and flow to a robotic palletizer (FANUC M-410iB/140H) before shipment.

In addition to robotics, Brenton integrated case erectors and sealers from WexxarBel, a sister ProMach product brand, into both automated lines. FloraCraft has found that single sourcing equipment through Brenton from the ProMach family of brands is more cost effective and has helped streamline the process and support throughout the project.

The savings in turn prompted FloraCraft to purchase additional automation through Brenton for other projects including a second FANUC M-410iD/140H robot on its extrusion line. The robot stacks raw materials that measure 8” tall, 24” wide and 108” long.  Although not very heavy, these large, awkward sized billets of foam were difficult to handle.

Steve carlson
"

Automation gives us the ability to go out and get new customers and new business and know that we're going to be able to maintain our reputation as a great vendor for our products.

Steve Carlson Chief Operating Officer – FloraCraft

FANUC Products Used

M-3iA/6S
Delta Robots

M-3iA/6S

The FANUC M‑3iA/6S is a 4‑axis delta robot with a high-speed single-axis wrist; its long reach boosts dexterity for fast picking across multiple conveyors.

Max Payload:
6 kg
Reach:
1350 mm
View M-3iA/6S
LR Mate 200iD/7L
Articulated Robots

LR Mate 200iD/7L

Fast at handling small payloads, the FANUC LR Mate 200iD/7L compact multi-purpose industrial robot offers an enhanced reach at 911mm and payloads of up to 7 kg.

Max Payload:
7 kg
Reach:
911 mm
View LR Mate 200iD/7L
M-410iB/140H
Palletizing Robots

M-410iB/140H

The FANUC M‑410iB/140H is an extremely fast, 5‑axis versatile palletizing robot offering the best repeatability in the range.

Max Payload:
140 kg
Reach:
2850 mm
View M-410iB/140H
Brenton
FANUC Authorized System Integrator

Brenton

Brenton is a global leader in designing and manufacturing integrated end of line case packaging systems and machines, specializing in case packing and palletizing using both robotics and other automation.

Visit Website https://www.brentonengineering.com
Floracraft logo
End User

FloraCraft

A family-owned and Michigan-based company, FloraCraft is the world’s leading manufacturer of foam products for the craft and floral industries. For more than 70 years, FloraCraft has made it easy for creators everywhere by providing innovative craft and floral foam products.

Visit Website
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